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Monday, May 1, 2017

Pepsi Ad

Capitalism successfully makes a profit by exploiting black people and black culture, what's new? Interesting how it's so easy to recognize that just talking about how wrong this Pepsi commercial is, is bringing attention to the company, in return completing its original task. However, when it comes to actual Black Lives Matter protests and all the attention and publicity it gets, people are still hard pressed to acknowledge that it actually is making a difference. I love hearing how companies advertise so "successfully" that it backfires, like with Google. People love using google as a verb more than they like the actual search engine. It has become such a commodity that at some point Google tried to make a case against the use of the verb.

Society of the Spectacle

"The Society of the Spectacle" was a captivating book that questioned our consumption of mass media and as well was a criticism of how our direct experiences change with the development of technology. The advancements of technology we have access to has, as the author would say, made us forget what the world is truly like and no one seems to care that we can't remember. Avoiding these vacuums of substance is easier said than, seeing as how a lot of the way we participate in getting so wrapped up in this virtual environment is paying any attention to a spectacle. While the author and Debora certainly seem to think that media has ruined our lives, I think that it has added on to our experiences not deprived us of them. But then again, I would be of the generation that doesn't know what I forgot.

How to Ruin a Great design response

While a bad design in regard to visual studies is not as drastic a social issue as this article makes it seem, it does prove a pretty interesting point. The small details in a design that might have been overlooked as unimportant could ruin the entire thing, however i'm not sure if I could agree with this without someone blatantly pointing it out and explaining what's wrong with it. Small mistakes can become distracting and could undermine the whole reason of something, for example a traffic sign. The author insists that there is a way of doing things for a reason, like having all the traffic signs in the same font and design. Which makes me wonder what he would expect from new ideas if the originals are so perfect. I actually like weird fonts and distracting set ups, probably not in traffic signs, but I do appreciate them in pop culture. An example of this would be DAMN. by Kendrick Lamar, an album with bold red simple letters on the cover and all capitalized letters and punctuation marks for the track list.

Poster Project

The colonization of Puerto Rico by the United States, and whether Puerto Rico should become a state or gain it's independence.

"Estamos Unidos" (We are united) it's a pun in reference to how to say the United States in Spanish (Estados Unidos). I put the American flag on a vegigante, a mask typically made by indigenous Tainos of Puerto Rico, a symbol of our history and culture.
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This is a poster of a leader of the Young Lords party protesting in New York. The Young Lords party was a Puerto Rican nationalist group that promoted the needs of Puerto Ricans including health, food, housing, and education.


Final Project